Identity Fashion

Unit 9&10 Mills Bakery, Royal William Yard, PL1 3GE

I won’t forget my first visit to Royal William Yard, I was blown away by this beautiful place with its super location with great architecture and amazing views positioned on the water with an urban vibe. I remember thinking I wish I had a space like this for our brand, Identity Fashion.

And 5 years ago we had the opportunity to be opening our boutique in one of the empty spaces in the Guardhouse, and so a dream was born.

Now we are based in Mills Bakery in the yard and I couldn’t be more happier because this space adds so perfectly to our style and brand. The dream was to make an Art space where we display some local artists alongside our fashion creations.

We collaborate with a few very talented Bulgarian designers to create our Identity fashion Designs and I believe we are a hidden gem for those who like to be exclusive and edgy, love quality, great fabrics, sustainability and good value for their money.

Anything you see in our boutique you wont find anywhere else, everything is unique and affordable.

We encourage and train all our staff to be creative so all the girls are creating accessories and jewellery on the spot to complete the final look for your outfit. They are all trained to give professional advice in styling and service so you look and feel great when you leave.

We love and value our regular customers, some of which have become really great friends.

We are really passionate and care about what we do and that’s what makes it so special.

Our doors are open 7 days a week and we welcome you to visit us.

We look forward to meeting you.

Open

01752 267951

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